General
Welcome to DNA Consultants. Please read these Terms of Use (“Terms”) carefully before using our website or services. These Terms constitute a legally binding agreement between you and DNA Testing Systems, L.L.C., a Colorado limited liability company doing business as DNA Consultants (“DNA Consultants,” “we,” “us,” or “our”).
By accessing or using our website at www.dnaconsultants.com, purchasing any products, submitting a DNA sample, or using any of our services, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use our services.
These Terms incorporate by reference our Privacy Policy, Cookie Policy, and DNA Test Refund Policy. Please read all of these documents carefully to understand your rights and responsibilities.
1. Eligibility
1.1 Age Requirement. You must be at least 18 years of age to create an account, purchase a DNA test kit, submit a DNA sample, or use any of our Services. DNA Consultants does not knowingly collect personal information or genetic data from individuals under the age of 18. If we become aware that we have collected data from a person under 18, we will take prompt steps to delete that information from our systems.
1.2 Capacity. By using our services, you represent and warrant that you have the legal capacity to enter into a binding agreement.
1.3 Geographic Scope. Our services are offered from the United States. We make no representation that our services are appropriate or available for use in other jurisdictions. If you access our services from outside the United States, you do so at your own initiative and are responsible for compliance with applicable local laws.
2. Description of Services
2.1 What We Offer. DNA Consultants provides direct-to-consumer genetic ancestry testing services, including but not limited to: DNA Fingerprint Tests, Native American DNA Tests, Cherokee DNA Tests, Jewish DNA Tests, Basic Haplotype Tests, and Custom Genealogy Services (collectively, the “Services”). Our Services are designed to provide information about your genetic ancestry, ethnicity estimates, and genealogical background.
2.2 Informational and Genealogical Purposes Only. Our Services are provided for informational, educational, recreational, and genealogical purposes only. Our DNA tests and reports are not intended to:
2.3 Ancestry Estimates and No Guarantee of Specific Results. DNA ancestry testing produces probabilistic estimates based on comparisons with reference populations. Results may vary between testing companies due to differences in reference databases, algorithms, and methodologies. DNA Consultants does not guarantee specific ancestry results, specific population matches, or matches to any particular ethnic group or geographic region. Results should be interpreted as estimates rather than definitive determinations. The absence of a match to a particular population does not necessarily mean you lack ancestry from that group.
2.4 Unexpected Results. When using our Services, you may discover unexpected information about yourself or your family, including but not limited to unexpected ethnic or geographic ancestry, previously unknown relatives, or information that may challenge existing family narratives. DNA Consultants is not responsible for any emotional, familial, or social consequences arising from your use of our Services or the results you receive.
2.5 Laboratory Processing. DNA samples submitted to DNA Consultants are processed by an independent third-party laboratory. Our laboratory partner maintains appropriate certifications and quality standards for the processing of genealogical DNA samples.
2.6 Research. DNA Consultants does not currently use customer genetic data for scientific research. If this changes in the future, participation in any research program will require your separate, informed consent. You will never be enrolled in research automatically, and any decision not to participate will have no effect on the Services you receive.
2.7 Timeline Estimates. Standard processing time is typically 2-3 weeks upon laboratory confirmation of your sample. However, all turnaround times provided on our Website or in product descriptions are strictly estimates and do not constitute a guarantee of delivery by a specific date. You acknowledge that as DNA Consultants utilizes independent third-party laboratories, processing times may fluctuate based on laboratory volume, technical complexities, or the need for sample re-testing due to biological factors. DNA Consultants shall not be liable for any delays in laboratory processing or postal services.
3. Your Account
3.1 Account Creation. To purchase certain Services, you may be required to create an account. You agree to provide accurate, current, and complete information during registration and to update such information as necessary.
3.2 Account Security. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify DNA Consultants immediately at dna@dnaconsultants.com if you become aware of any unauthorized use of your account or any other security breach.
3.3 One Account Per Person. Each account is personal and non-transferable. You may not share your account credentials with any third party or allow any other person to access your account.
3.4 Account Deletion. You may request deletion of your account and all associated data at any time by contacting us at dna@dnaconsultants.com. Full deletion will be completed within 24 hours of a verified request. Once deleted, all personal data, genetic data, and DNA sample information will be permanently removed from our systems. This action is irreversible.
4. DNA Sample and Genetic Data
4.1 DNA Collection Method. DNA Consultants collects DNA samples exclusively through buccal (inner cheek) swabs provided in our test kits. You must follow the collection instructions included with your kit and return the sample to our laboratory using the materials and shipping method provided. DNA Consultants does not accept, process, or analyze DNA collected through any other method, including but not limited to hair, saliva spit tubes, blood, nail clippings, or any other biological material. Samples received in any form other than a completed buccal swab kit will not be processed and will be destroyed.
4.2 Ownership. By submitting a DNA sample, you grant DNA Consultants a limited, non-exclusive license to extract, analyze, and process your DNA sample solely for the purpose of providing you with the Services you have purchased.
4.3 Sample Retention and Destruction. DNA samples are automatically destroyed within six (6) months of processing. You may request manual destruction of your sample at any time prior to automatic destruction by contacting us at dna@dnaconsultants.com. We will confirm destruction within a reasonable timeframe.
4.4 No Sale of Genetic Data. DNA Consultants will never sell your genetic data to third parties, including but not limited to insurance companies, employers, pharmaceutical companies, or third-party marketers.
4.5 Limited License. The limited license you grant to DNA Consultants under Section 4.2 terminates upon account deletion or upon your written request to cease processing, except as required by law.
4.6 Bone Marrow and Stem Cell Transplant Notice. If you have received a bone marrow or stem cell transplant, your DNA test results may reflect the DNA of your donor rather than your own genetic ancestry. Please contact us before ordering a test if this applies to you.
5. Prohibited Uses
You agree that you will not use our Services to:
5.1 Impersonate another person or submit a DNA sample that is not your own without proper authorization. This includes a strict prohibition on submitting samples from deceased individuals. For living persons, if you are submitting a sample on behalf of another, you must be a legally authorized representative (such as a power of attorney or legal guardian).
5.2 Use DNA test results as evidence to apply for, claim, or obtain enrollment or membership in any federally recognized tribe. DNA ancestry tests, including all Native American and Cherokee tests offered by DNA Consultants, provide genealogical and ancestral information only. Tribal enrollment is determined solely by each tribe’s own criteria and governing body, not by DNA test results. DNA Consultants makes no representation that its test results satisfy any tribal enrollment requirement.
5.3 Resell, redistribute, or commercially exploit DNA test kits, reports, or any content from our website without our prior written consent.
5.4 Use any automated means, including robots, spiders, scrapers, or other automated tools, to access, monitor, or copy any content from our website without prior written authorization.
5.5 Interfere with or disrupt the operation of our website, servers, or networks, including by imposing an unreasonable or disproportionate load on our infrastructure.
5.6 Use the Services for any purpose that is unlawful, fraudulent, or harmful, or in connection with any unlawful, fraudulent, or harmful activity.
5.7 Upload, post, or transmit any content that is defamatory, obscene, threatening, invasive of privacy, infringing of intellectual property rights, or otherwise objectionable.
5.8 Attempt to gain unauthorized access to any portion of the Services, other user accounts, or computer systems or networks connected to the Services.
We reserve the right to investigate potential violations and take appropriate action, including suspending or terminating your account and pursuing legal remedies.
6. Purchases, Payment, and Shipping
6.1 Pricing. All prices for DNA test kits and Services are listed on our website in U.S. dollars and are subject to change without prior notice. Prices displayed at the time of your order will be honored for that transaction.
6.2 Payment. We accept payment through the methods listed on our website. By providing payment information, you represent that you are authorized to use the payment method and authorize us to charge the applicable fees.
6.3 Shipping. DNA test kits are shipped via FedEx with trackable shipping at no additional cost within the United States. International shipping terms, if available, will be displayed at the time of purchase. Risk of loss and title for items purchased pass to you upon delivery to the carrier.
6.4 Refund Policy. Refunds for DNA test kits and genealogy services are governed by our DNA Test Refund Policy and Genealogy Services Refund Policy, which are incorporated into these Terms by reference. No refund is available once a test has been successfully processed.
6.5 Insufficient DNA Samples. In the rare event that the laboratory cannot extract sufficient DNA from your sample, DNA Consultants will send you a replacement kit at no additional charge along with updated collection instructions. This does not constitute a test failure or entitle you to a refund, as the test will be completed upon receipt of an adequate sample.
6.6 Results Not Meeting Expectations. DNA Consultants does not guarantee matches to any specific population, ethnic group, or ancestry. If your test results do not reveal the ancestry you expected, this is not a basis for a refund. All DNA tests are processed using the same scientific methodology regardless of outcome. Please review Section 2.3 for more information about the nature of ancestry estimates.
7. Intellectual Property
7.1 Our Content. All content on the DNA Consultants website, including but not limited to text, graphics, logos, images, software, data compilations, and the arrangement thereof (“Our Content”), is the property of DNA Consultants or its licensors and is protected by United States and international copyright, trademark, and other intellectual property laws.
7.2 Limited Use License. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use our website and Services for your personal, non-commercial use. You may print copies of content for your personal reference. You may not modify, reproduce, distribute, create derivative works from, publicly display, or commercially exploit Our Content without prior written consent.
7.3 Your Content. Any content you submit through our website (such as forum posts, testimonials, or communications) remains your property. However, by submitting content, you grant DNA Consultants a non-exclusive, royalty-free, worldwide license to use, display, and distribute such content in connection with the operation of our Services.
7.4 DMCA Notice. DNA Consultants respects the intellectual property of others and complies with the Digital Millennium Copyright Act (DMCA). If you believe that your copyrighted work has been infringed, please send a written notice to: DNA Consultants, P.O. Box 2477, Longmont, CO 80502 (Email: dna@dnaconsultants.com). Your notice must include: (a) a description of the copyrighted work; (b) identification of the allegedly infringing material and its location on our site; (c) your contact information; (d) a statement of good faith belief that the use is unauthorized; (e) a statement under penalty of perjury that the information is accurate and you are the copyright owner or authorized to act on their behalf; and (f) your physical or electronic signature.
8. Law Enforcement and Legal Requests
8.1 Disclosure Policy. DNA Consultants may disclose your personal information, genetic data, or genetic information to law enforcement agencies, government authorities, or courts only in response to a valid court order, subpoena, warrant, or other binding legal process.
8.2 User Notification. We will make reasonable efforts to notify you of any such disclosure before complying, unless we are legally prohibited from doing so or unless doing so would jeopardize an investigation involving potential harm to individuals.
8.3 Your Rights. You have the right to challenge any disclosure request through appropriate legal channels. DNA Consultants does not voluntarily provide genetic data or DNA samples to law enforcement or government agencies without valid legal process.
8.4 No Voluntary Database Access. DNA Consultants does not allow law enforcement agencies to create accounts, upload DNA profiles, or search our customer database without valid legal process as described in Section 8.1.
9. Disclaimer of Warranties
THE SERVICES, INCLUDING ALL DNA TEST RESULTS, REPORTS, ANCESTRY ESTIMATES, AND WEBSITE CONTENT, ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.
DNA CONSULTANTS EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND COMPLETENESS.
WITHOUT LIMITING THE FOREGOING, DNA CONSULTANTS DOES NOT WARRANT THAT: (a) THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (b) THE RESULTS OBTAINED FROM THE SERVICES WILL BE ACCURATE, COMPLETE, OR RELIABLE; (c) ANY ERRORS IN THE SERVICES WILL BE CORRECTED; OR (d) THE WEBSITE OR SERVERS ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
YOU ACKNOWLEDGE THAT DNA ANCESTRY TESTING PRODUCES PROBABILISTIC ESTIMATES AND THAT RESULTS MAY CHANGE AS REFERENCE DATABASES AND METHODOLOGIES EVOLVE.
10. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL DNA CONSULTANTS, ITS PARENT COMPANY DNA TESTING SYSTEMS, L.L.C., OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICES, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY.
IN NO EVENT SHALL OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE SERVICES EXCEED THE AMOUNT PAID BY YOU TO DNA CONSULTANTS FOR THE SPECIFIC SERVICE GIVING RISE TO THE CLAIM.
SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OR ALL OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE FULLEST EXTENT PERMITTED BY LAW.
11. Indemnification
You agree to defend, indemnify, and hold harmless DNA Consultants, its parent company DNA Testing Systems, L.L.C., and their respective officers, directors, employees, agents, and affiliates from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from:
(a) Your use of the Services or violation of these Terms; (b) Your violation of any applicable law or regulation; (c) Your violation of any third-party rights, including intellectual property, privacy, or data protection rights; or (d) Any content you submit through the Services.
12. Dispute Resolution and Binding Arbitration
12.1 Informal Resolution. Before initiating any formal dispute resolution, you agree to first contact us at dna@dnaconsultants.com to attempt to resolve the dispute informally. We will make good faith efforts to resolve any concern or dispute within thirty (30) days.
12.2 Agreement to Arbitrate. You and DNA Consultants agree that any and all disputes, claims, or controversies arising out of or relating in any way to these Terms, the Services, your relationship with DNA Consultants, or your use of the Website—whether based in contract, tort (including negligence), statute, fraud, misrepresentation, or any other legal theory, and whether the claims arise during or after the termination of these Terms—shall be resolved exclusively through final and binding arbitration, rather than in a court of law.
12.3 Class Action Waiver. YOU AND DNA CONSULTANTS AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person’s claims and may not otherwise preside over any form of a representative or class proceeding. You explicitly waive any right to participate in a class action lawsuit or class-wide arbitration.
12.4 Arbitration Procedures and Location. The arbitration shall be administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules. The seat and exclusive venue of the arbitration shall be Longmont, Colorado. For claims that do not exceed $10,000, the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, unless the arbitrator finds good cause for an in-person hearing.
12.5 Governing Law and Jurisdiction. These Terms and any dispute arising from them shall be governed by and construed in accordance with the laws of the State of Colorado, without regard to its conflict of law principles. You and DNA Consultants consent to the exclusive personal jurisdiction and venue of the state and federal courts located in Boulder County, Colorado, for any supplementary legal actions related to arbitration or permitted exceptions.
12.6 Time Limitation on Claims. You agree that any claim or cause of action arising out of or related to the use of the Services or these Terms must be filed within one (1) year after such claim or cause of action arose, or be permanently barred.
12.7 Opt-Out Right. You have the right to opt out of this arbitration agreement by sending written notice of your decision to DNA Consultants, P.O. Box 2477, Longmont, CO 80502, within thirty (30) days of first accepting these Terms. Your notice must include your full name and a clear statement that you wish to opt out of the arbitration provision.
13. Privacy and Data Collection
Your privacy is important to us. Our collection, use, and protection of your personal information and genetic data are described in our Privacy Policy, which is incorporated into these Terms by reference. Key points include:
For full details on your rights, including state-specific rights under California, Florida, and other state laws, please refer to our Privacy Policy.
14. GINA (Genetic Information Nondiscrimination Act)
DNA Consultants respect the Genetic Information Nondiscrimination Act (GINA). Your genetic information will not be shared with employers or health insurers without your explicit consent. Please be aware that GINA protections do not extend to life insurance, disability insurance, or long-term care insurance. For more information about GINA, visit the U.S. Equal Employment Opportunity Commission at www.eeoc.gov/genetic-information-discrimination.
15. Third-Party Links and Services
Our website may contain links to third-party websites, resources, or services that are not owned or controlled by DNA Consultants. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites. You acknowledge and agree that DNA Consultants is not liable for any damage or loss caused by your use of or reliance on any third-party content, goods, or services.
16. Modifications to Terms
16.1 Right to Modify. DNA Consultants reserves the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on our website with a revised “Last Updated” date.
16.2 Notice of Material Changes. For material changes that affect your rights regarding genetic data, DNA sample retention, or data sharing practices, we will provide at least thirty (30) days’ advance notice through the email address associated with your account, where available, or through a prominent notice on our website.
16.3 Acceptance. Your continued use of the Services after any modification constitutes your acceptance of the updated Terms. If you do not agree with the modified Terms, you must stop using the Services and may request deletion of your account and data.
16.4 No Retroactive Changes. Material changes to these Terms regarding the use, sharing, or retention of genetic information will not be applied retroactively to information collected before the change without your affirmative express consent.
17. Electronic Communications
By using our Services or providing your email address, you consent to receive electronic communications from DNA Consultants, including but not limited to order confirmations, shipping notifications, test result notifications, account alerts, and notices related to changes in these Terms or our Privacy Policy. You agree that all agreements, notices, and other communications provided electronically satisfy any legal requirement that such communications be in writing.
18. General Provisions
18.1 Entire Agreement. These Terms, together with the Privacy Policy, Cookie Policy, and applicable Refund Policies, constitute the entire agreement between you and DNA Consultants regarding your use of the Services.
18.2 Severability. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
18.3 No Waiver. Our failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
18.4 Assignment. DNA Consultants may assign its rights and obligations under these Terms without your consent. You may not assign your rights or obligations without our prior written consent.
18.5 Force Majeure. DNA Consultants shall not be liable for any failure or delay in performance resulting from circumstances beyond our reasonable control, including but not limited to natural disasters, pandemics, government actions, or disruptions to postal or shipping services.
19. Contact Information
If you have any questions about these Terms, please contact us:
DNA Consultants
(a division of DNA Testing Systems, L.L.C.)
P.O. Box 2477
Longmont, CO 80502
Email: dna@dnaconsultants.com
Phone: 888-806-2588
Hours: Monday through Thursday, 10:00 AM – 5:00 PM Mountain Time
These Terms of Use were last revised on April 10, 2026.
