Privacy Policy

DNA Consultants, operated by DNA Testing Systems, L.L.C., a Colorado limited liability company (“DNA Consultants,” “we,” “us,” or “our”), is committed to protecting your privacy and the security of your personal information and genetic data. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your data.
This Privacy Policy applies to all information collected through our website at www.dnaconsultants.com, our DNA testing services, genealogy services, and any related communications (collectively, the “Services”). By using our Services, you acknowledge that you have read and understood this Privacy Policy.
For information about the rules governing your use of our Services, please refer to our Terms of Use.
1. Information We Collect
We collect the following categories of information:
1.1 Account and Order Information
When you create an account, place an order, or submit a DNA test kit form, we collect:
Full name
Email address
Mailing address
Phone number
Date of birth
Gender
Account login credentials (username and password)
Order number and date of sample collection
1.2 Payment Information
When you make a purchase, we collect payment details necessary to process your transaction. Payment processing is handled by Authorize.net (for standard website purchases) and, in some cases, by Stripe (for payment links used primarily with genealogy services). DNA Consultants does not store your full credit card number, CVV, or other sensitive payment credentials on our servers. Please refer to the privacy policies of Authorize.net and Stripe for information about how they handle your payment data.
1.3 DNA Sample and Genetic Data
When you purchase and use a DNA test kit, we collect:
DNA Sample: A buccal (inner cheek) swab collected by you using the kit we provide. This is the only method of DNA collection we accept. We do not accept hair, blood, saliva spit tubes, nail clippings, or any other biological material.
Genetic Data: The results of the laboratory analysis of your DNA sample, including your DNA profile, allele data, population matches, ethnicity estimates, and any related analytical results.
Self-Reported Information: Any genealogical, demographic, or family history information you voluntarily provide to assist our analysts in preparing your report.

4. Data Security

6. Your Rights

Regardless of where you reside, DNA Consultants provides all customers with the following rights:

6.1 Right to Correction. You may request correction of any inaccurate or incomplete personal information by contacting us at dna@dnaconsultants.com.

6.2 Right to Deletion. You may request deletion of your account and all associated personal information and genetic data at any time. See Section 5.5 above for details.

6.3 Right to Opt Out of Marketing Communications. You may opt out of receiving marketing communications from us at any time by using the unsubscribe link in our emails or by contacting us at dna@dnaconsultants.com. Opting out of marketing communications does not affect transactional communications related to your orders or account.

6.7 Verification and Response Timing. To protect your privacy, we may need to verify your identity before processing certain requests. Verification typically requires you to confirm your identity using the email address associated with your account. We will confirm receipt of your request within ten (10) business days. We will provide a substantive response within forty-five (45) days of receipt. If we require additional time, we will notify you of the reason and may extend the response period by an additional forty-five (45) days.

7. State-Specific Privacy Rights

7.1 General Information Rights. Depending on your place of residence, you may have certain rights regarding your personal information. DNA Consultants is committed to respecting these rights in accordance with applicable laws. These rights include:
Right of Access: The right to access the personal information we maintain about you and to receive a copy of your final reports and test results. Please note that access to information refers to the interpreted profiles and ancestry reports provided by us. DNA Consultants does not provide “raw DNA data” files (such as TXT or CSV formats used in mass genotyping), as we utilize specific marker-based analysis.
Right of Deletion: The right to request the deletion of your personal information and result records, subject to our retention policies and legal requirements.
Right of Correction: The right to request the update of inaccurate biographical information.

7.2 State Law Applicability. We acknowledge that various U.S. states (including, but not limited to, California, Virginia, Colorado, Florida, and Connecticut) have enacted specific privacy and genetic data protection laws. DNA Consultants complies with such regulations to the extent they apply to our business operations and volume of processing in those jurisdictions.

7.3 Exercise of Rights and Technical Feasibility. To exercise any of these rights, please contact us at dna@dnaconsultants.com. We will respond to verified requests within legal timeframes, always subject to the technical feasibility of our systems at the time of the request and our ability to verify your identity.

7.4 Cookies and Privacy Control. Our website strives to align with evolving privacy standards, such as Global Privacy Control (GPC). However, your ability to opt-out of certain cookies may depend on your browser settings and the current technical limitations of our platform.

8. International Customers
DNA Consultants is based in the United States and all data is stored and processed in the United States. If you are located outside the United States and choose to use our Services, you understand and consent to the transfer, storage, and processing of your personal information and genetic data in the United States, which may provide different data protection standards than your country of residence. We do not currently participate in the EU-U.S. Data Privacy Framework. If you have questions about international data transfers, please contact us at dna@dnaconsultants.com.

9. GINA (Genetic Information Nondiscrimination Act)
DNA Consultants respect the Genetic Information Nondiscrimination Act (GINA). Your genetic information will not be shared with employers or health insurers without your explicit consent. Please be aware that GINA protections do not extend to life insurance, disability insurance, or long-term care insurance. Some states, including Florida, offer additional genetic nondiscrimination protections beyond federal law. For more information about GINA, visit the U.S. Equal Employment Opportunity Commission at www.eeoc.gov/genetic-information-discrimination.