Privacy Policy

DNA Consultants, its parent company DNA Testing Systems, L.L.C., a Colorado corporation, and its affiliates (collectively, "DNA Consultants") take your privacy seriously. Please read the following to learn more about our privacy policy.

DNA Consultants provides professional report services, including DNA Consultants Ancestry Reports and DNA Consultants services (collectively, the "Services"). The Services are located on DNA Consultants's website,, as well as on third party websites and/or applications. DNA Consultants values its users and their concerns about privacy. To this end, DNA Consultants engages in consistent information practices and uses its best efforts to make clear disclosures regarding those practices. This Privacy Policy is a part of that effort.

In general, DNA Consultants does not collect, store, use or disclose personally identifying information except in very specific instances, such as when you create a customer account or place an order, as defined below. Whenever we need to collect such information, we will give you choices regarding whether to provide such information, how it will be used, and to whom it may be disclosed. The instances in which DNA Consultants does collect and use information are specifically described in this Privacy Policy.

What does this Privacy Policy cover?

This Privacy Policy applies to the collection, use, storage and disclosure of user information by DNA Consultants. By using the Services and our website, you consent to the collection and use of information as outlined in this Privacy Policy. We will clearly disclose any exceptions to the Privacy Policy prior to collecting any information from our users. DNA Consultants may decide to modify or amend this Privacy Policy from time to time. When we do, we will post any changes or new language here. As part of its Services, DNA Consultants provides links to websites operated by third parties. DNA Consultants also provides search results and similar services to third parties for display on their own websites or applications. DNA Consultants is not responsible for the information collection or privacy practices or the content of any such third party websites or applications.

DNA Consultants urges users to familiarize themselves with the applicable terms of use and/or privacy policies provided by any such third parties. Please be aware that any banner ads on DNA Consultants are provided by third parties that may collect cookies when users click on the ads. These cookies are typically used to track the performance of the banner ads. DNA Consultants does not determine which information will be collected by those third parties; please see the paragraph below for further information.

What information is collected by Third Party Banner Ads?

Users may see third-party ads on our News Portal and in our newsletter when they visit our website. Companies sponsoring these ads may use information (not including users’ names, addresses, e-mail addresses or telephone numbers) about users’ visits to this and other websites in order to provide advertisements about goods and services that may be of interest to our users. If you would like more information about this practice and your ability to opt-out, please contact us at

What information does DNA Consultants collect and how is it used?

Identification information that enables us to see how our users are interacting with our site and how frequently they are returning, as well as to streamline their experiences using the Services. Our cookies also let us know if we are delivering quality products and services. The cookies we use do not contain any personally identifiable information.

If you set your browser software to reject cookies, you may not be able to use all of the features of the Services. Our third-party advertisers may place or recognize a unique "cookie" on your browser if you click on their advertisements.

(c) Pixel Tags. DNA Consultants shares website usage information about visitors to our website with reputable third-party advertisers for the purpose of targeting and measuring the effectiveness of our Internet advertisements. For this purpose, DNA Consultants and our third-party advertising companies monitor some of the pages you visit on our website through the use of pixel tags (also called clear gifs and web beacons).

The information collected by DNA Consultants and our third-party advertising companies through the use of these pixel tags does not contain personally identifiable information. For more information about our third-party advertisers, including instructions on how to opt-out of their targeting programs, please e-mail us at

DNA Consultants also works with Yahoo! and other search engine companies to research advertising effectiveness of our web site. These search engines use pixel tags to conduct this research on our behalf. The information collected through these pixel tags is used for advertising reporting and analysis and to improve the effectiveness of our marketing efforts. Information recorded through the use of these pixel tags is aggregated by the search engines and then shared with us; the aggregate information contains no personally identifiable information You may choose to opt-out of providing this information. For instructions on how to do so, please e-mail us at

(d) Contact Information and Other Personally Identifying Information.

DNA Consultants may obtain access to your name, e-mail address and other contact information when you become a customer of DNA Consultants, provide comments, submit a problem, provide your name or return contact information in a request for information, or place an order with us.

When you order from DNA Consultants, you may choose to provide us with your contact and other personally identifying information, as well as demographic and genealogical information in order to help us fulfill your order. DNA Consultants uses such information to complete your DNA test report order and to notify you if we require additional information.

Is data stored by DNA Consultants secure?

To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, DNA Consultants has physical, electronic, and managerial procedures to safeguard and secure the information it collects online. However, data security is a constantly evolving art and science. You should consider any communication that you transmit to DNA Consultants (such as data, questions or answers, comments, or suggestions) as non-confidential, and you agree that DNA Consultants will not be liable or responsible if information that belongs to you is intercepted and used by an unintended recipient.

How do I find out more about DNA Consultants's information practices?

If you have any questions about anything in this Privacy Policy, or about our collection of personally identifiable information, or information generally, please contact DNA Consultants as follows:


DNA Consultants, P.O. Box 2477 - Longmont, CO 80502 Telephone (480) 292-9820 / Toll free (888) 806-2588

You may also contact us at this address if you think any information we have collected about you is inaccurate or incomplete or if you want to make changes to the types of information about you that DNA Consultants may be collecting.

How can I access or correct any personally identifying information about me?

To request a copy of the personally identifiable information you have sent to DNA Consultants, please send an e-mail containing your request to You must provide your full name and the e-mail address from which the request is received (and to which the response will be sent) must match the e-mail on file with DNA Consultants. You may then correct or delete such information using the procedures specified in the e-mail.

This privacy Policy was last revised on May 17, 2017