Last Lost Tribe in America


MACON, Ga. (January 10, 2005) Customers who pre-ordered the new book on Melungeons by Rutgers marketing professor ELIZABETH CALDWELL HIRSCHMAN began to receive their copies in the mail. Melungeons: The Last Lost Tribe in America uses DNA analysis to document the origins of this Appalachian tri-racial isolate.

Elizabeth Caldwell Hirschman’s primary research areas are social science applications within marketing, consumer behaviour, and advertising; archetype theory; historical analysis of marketing phenomena; and ethnicity. She is a member of the American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, American Academy of Advertising, American Anthropological Association, and Semiotic Society of America.

Last Lost Tribe in America

Four generations of Melungeon females in Tennessee from the Ramey family, ca. 1915.
Melungeons: The Last Lost Tribe in America, by Elizabeth C. Hirschman may be ordered from Mercer University Press, where the title is part of the Melungeon Series.