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Privacy Policy

DNA Consultants, its parent company DNA Testing Systems, L.L.C., an Arizona corporation, and its affiliates (collectively, “DNA Consultants") take your privacy seriously. Please read the following to learn more about our privacy policy.

DNA Consultants provides professional report services, including DNA Consultants Ancestry Reports and DNA Consultants services (collectively, the “Services"). The Services are located on DNA Consultants's website, www.dnaconsultants.com, as well as on third party websites and/or applications. DNA Consultants values its users and their concerns about privacy. To this end, DNA Consultants engages in consistent information practices and uses its best efforts to make clear disclosures regarding those practices. This Privacy Policy is a part of that effort.

In general, DNA Consultants does not collect, store, use or disclose personally identifying information except in very specific instances, such as when you create a customer account or place an order, as defined below. Whenever we need to collect such information, we will give you choices regarding whether to provide such information, how it will be used, and to whom it may be disclosed. The instances in which DNA Consultants does collect and use information are specifically described in this Privacy Policy.

What does this Privacy Policy cover?

This Privacy Policy applies to the collection, use, storage and disclosure of user information by DNA Consultants. By using the Services and our website, you consent to the collection and use of information as outlined in this Privacy Policy. We will clearly disclose any exceptions to the Privacy Policy prior to collecting any information from our users.

DNA Consultants may decide to modify or amend this Privacy Policy from time to time. When we do, we will post any changes or new language here.

As part of its Services, DNA Consultants provides links to websites operated by third parties. DNA Consultants also provides search results and similar services to third parties for display on their own websites or applications. DNA Consultants is not responsible for the information collection or privacy practices or the content of any such third party websites or applications. DNA Consultants urges users to familiarize themselves with the applicable terms of use and/or privacy policies provided by any such third parties.

Please be aware that any banner ads on DNA Consultants are provided by third parties that may collect cookies when users click on the ads. These cookies are typically used to track the performance of the banner ads. DNA Consultants does not determine which information will be collected by those third parties; please see the paragraph below for further information.

What information is collected by Third Party Banner Ads?

Users may see third-party ads on our News Portal and in our newsletter when they visit our website. Companies sponsoring these ads may use information (not including users’ names, addresses, e-mail addresses or telephone numbers) about users’ visits to this and other websites in order to provide advertisements about goods and services that may be of interest to our users. If you would like more information about this practice and your ability to opt-out, please contact us at dna@dnaconsultants.com.

What information does DNA Consultants collect and how is it used?

DNA Consultants may collect any or all of the following four types of information: (a) traffic or “clickstream” data, (b) cookies, (c) pixel tags, and (d) contact information and other personally identifying information. DNA Consultants's collection and use of each type of data is described below, as well as the ways (if any) in which the data may be shared with third parties.

(a) Traffic or Clickstream Data. Clickstream data does not contain any personally identifying information. DNA Consultants may share clickstream data with certain selected third parties, but only in aggregated, anonymous form. For example, we may tell an advertiser that a certain number of people visited a certain area of our website or searched other websites for the phrase "origin of surnames." DNA Consultants collects some information regarding use of the Services by monitoring browser functions and files accessed by users. For example, DNA Consultants's server collects information about the websites from which users entered our website to enable us to determine the most frequently searched terms. This helps us provide users with the most relevant search results. It also provides us with information we can use to check for fraudulent behavior or other abnormalities and to ensure that our Services are technically superior. DNA Consultants also uses clickstream data in aggregate form to improve the design and functioning of its Services.

(b) Cookies. Like many sites, DNA Consultants collects information about online behavior using cookies. The information contained within cookies provides us with an anonymous way to monitor how we are doing and to look for ways to improve our Services. DNA Consultants uses cookies to fulfill users’ requests for products and services and to improve our services. Cookies allow us to deliver a better and more personalized service by identifying users making return visits as well as identifying which sites our repeat visitors are coming from, so that we can place more advertising on these sites. The cookies we use contain identification information that enables us to see how our users are interacting with our site and how frequently they are returning, as well as to streamline their experiences using the Services. Our cookies also let us know if we are delivering quality products and services. The cookies we use do not contain any personally identifiable information.

If you set your browser software to reject cookies, you may not be able to use all of the features of the Services.

Our third-party advertisers may place or recognize a unique "cookie" on your browser if you click on their advertisements.

(c) Pixel Tags. DNA Consultants shares website usage information about visitors to our website with reputable third-party advertisers for the purpose of targeting and measuring the effectiveness of our Internet advertisements. For this purpose, DNA Consultants and our third-party advertising companies monitor some of the pages you visit on our website through the use of pixel tags (also called clear gifs and web beacons).

The information collected by DNA Consultants and our third-party advertising companies through the use of these pixel tags does not contain personally identifiable information. For more information about our third-party advertisers, including instructions on how to opt-out of their targeting programs, please e-mail us at privacy@dnaconsultants.com.

DNA Consultants also works with Yahoo! and other search engine companies to research advertising effectiveness of our web site. These search engines use pixel tags to conduct this research on our behalf. The information collected through these pixel tags is used for advertising reporting and analysis and to improve the effectiveness of our marketing efforts. Information recorded through the use of these pixel tags is aggregated by the search engines and then shared with us; the aggregate information contains no personally identifiable information You may choose to opt-out of providing this information. For instructions on how to do so, please e-mail us at privacy@dnaconsultants.com.

(d) Contact Information and Other Personally Identifying Information.

DNA Consultants may obtain access to your name, e-mail address and other contact information when you become a customer of DNA Consultants, provide comments, submit a problem, provide your name or return contact information in a request for information, or place an order with us.

Contact information provided in connection with problems, comments or information requests is used only to respond to those problems, comments or requests. This information is not stored or used in connection with traffic or clickstream data and is provided to a third party only as necessary to respond to the comment, problem or information request.

When you order from DNA Consultants, you may choose to provide us with your contact and other personally identifying information, as well as demographic and genealogical information in order to help us fulfill your order. DNA Consultants uses such information to complete your DNA test report order and to notify you if we require additional information.

Is data stored by DNA Consultants secure?

To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, DNA Consultants has physical, electronic, and managerial procedures to safeguard and secure the information it collects online. However, data security is a constantly evolving art and science. You should consider any communication that you transmit to DNA Consultants (such as data, questions or answers, comments, or suggestions) as non-confidential, and you agree that DNA Consultants will not be liable or responsible if information that belongs to you is intercepted and used by an unintended recipient.

How can I access or correct any personally identifying information about me?

To request a copy of the personally identifiable information you have sent to DNA Consultants, please send an e-mail containing your request to privacy@dnaconsultants.com. You must provide your full name and the e-mail address from which the request is received (and to which the response will be sent) must match the e-mail on file with DNA Consultants. You may then correct or delete such information using the procedures specified in the e-mail.

How do I find out more about DNA Consultants's information practices?

If you have any questions about anything in this Privacy Policy, or about our collection of personally identifiable information, or information generally, please contact DNA Consultants as follows:

DNA Consultants
26438 N. 42nd Way
Phoenix, Arizona 85050
Tel: 480-292-9820
E-Mail: dna@dnaconsultants.com

You may also contact us at this address if you think any information we have collected about you is inaccurate or incomplete or if you want to make changes to the types of information about you that DNA Consultants may be collecting.

This Privacy Policy was last revised on September 20, 2009.