Celebrating 10 Years of Success, Customer Satisfaction26-Jan-2013
This year marks DNA Consultants' tenth year in business. In celebration of that milestone, the company has new products and a year-long DNA sweepstakes with a grand prize valued at $1000 (your own website) and second prize worth $400 (a Premium Female DNA Ancestry Test).
DNA Consultants began in 2003 as a research service provided by Donald N. Yates to fellow genealogists when he was a professor of communications in Georgia. From an academic's sideline, it rapidly grew into an innovative player in the burgeoning DNA testing business. Over the years, it introduced new products and services and was widely copied by other companies. About two years ago it earned its own Wikipedia article*. The term "DNA consultant" became synonymous in the industry with rare science followers like the team at DNA Consultants who had a background in genealogy and could interpret your DNA results for you.
"I got into this simply because I was having difficulty understanding my own genetic ancestry," said founder and principal investigator Donald Yates. "People asked me to interpret their results for them, and my son told me I ought to charge a fee."
|"A lab in the early days
switched my sample with
someone else's. For three
years I thought I was
"A funny story is that one lab in the early days, which shall be nameless, switched my sample with someone else's. I went to four other labs to prove them wrong. For three years I thought I was somebody else. After all that effort, my friends told me I may as well be my own company and offer full services. So I did."
As a consequence, Dr. Yates often boasts that the company treats every customer's DNA story with the same respect, wonder and special care as he did his own. "We also only use ISO-certified labs," he says. "That is the highest benchmark for a genomics lab. Would you want to trust your DNA analysis to anything less?"
Associates interviewed for the anniversary universally report a high level of customer satisfaction with DNA Consultants' products. "It is a sheer joy," says assistant investigator Phyllis Starnes, "to provide services that in many cases the customer seems to be eternally grateful for and that make them want to be your lifelong new friend." She points out that DNA Consultants differs from many other services in offering "virtually unlimited" customer care once you receive your results.
Customers may be interested in the following chronology of events in the direct-to-the-consumer DNA testing field:
1985: Alec Jeffreys invents DNA fingerprint; first decade of biotechnology
1990s: FBI establishes CODIS system; autosomal profile studies begin to be published
1997: Terry Carmichael pioneers paternity testing at GeneTree
2000: Oxford Ancestors, Family Tree DNA, and others create market as Human Genome Project finishes
|CODIS Markers: the foundation of
DNA Consultants' success--and
they said it couldn't be done.
2003: DNA Consultants enters field
2006: Autosomal tests introduced
2008: "Biogeographical" percentage test flops; industry buy-outs and consolidation
2009: 23andMe becomes big player with personal genomics and health tie-in
2011: “Cousin finder” tests; SNP tests
2012: DNA Spectrum becomes first company to offer product you can hold in your hands
Highlights of DNA Consultants' First Decade
- 2004 First full year; Y chrom and mito tests
- 2006 Beginnings of atDNA database with DNA Fingerprint; DNAcommunities.com launched
- 2008 Move from Santa Fe to Phoenix; end of ABD/DNAPrint percentage admixture venture; first shows, e.g., Family History Expos
- 2009 18 Marker Ethnic Panel (Plus); new server and website; blog; publication of Cherokee data
- 2010 Chromosomal Labs Bode Technology becomes lab of record; dev. of atDNA; Jewish Voice project; publication of Melungeon data
- 2011 DNA Spectrum launch (sister company)
- 2012 Rare Genes from History; completion of phase I of atDNA dev. with 400 pops.
Check out these new offerings:
DNArt, your own unique genetic code turned into colorful computer art for as low as $75.
Our Premium DNA Fingerprint Plus now comes with personalized DNArt copyrighted in your own name.
Family DNA Duo Package: ideal for parent and child or two siblings, includes free paternity or sibling test.
Family DNA Trio Package: get ancestry results for three related family members and a laboratory certificate confirming their relationship.
Rare Genes from History Panel: find out if you have any of the 26 newly discovered genes of the Pharaohs, First Peoples, Helen, Yellow Emperor, Sinti, Europa and others.
Get your DNArt copyrighted and entered in the contest. You can't win unless you enter. And hurry, because the contest deadline is October 31, 2013.
DNArt is a colorful graphic rendering of your unique, personal DNA based on an algorithm. This exciting new product just became available in November 2012, so if you missed out on it with your DNA Fingerprint, order it here as an upgrade. There is no need to resample.
|Check Out DNA Fingerprint Plus $300