888-806-2588
Romancing the Gene
MAKING MYTH FROM "HARD SCIENCE"
Paper forthcoming in Qualitative Methods in Marketing, published by Sage Publications and edited by Russell W. Belk
By Elizabeth C. Hirschman
Department of Marketing School of Business
Rutgers University
New Brunswick, NJ 08873
Donald Panther-Yates
DNA Testing Systems
MAKING MYTH FROM "HARD SCIENCE"
Paper forthcoming in Qualitative Methods in Marketing, published by Sage Publications and edited by Russell W. Belk
By Elizabeth C. Hirschman
Department of Marketing School of Business
Rutgers University
New Brunswick, NJ 08873
Donald Panther-Yates
DNA Testing Systems